NBC Bay Area, in partnership with Safeway, is hosting a one-day food drive on Saturday, November 19, to benefit hungry people throughout the Bay Area. More than 600,000 Bay Area residents require the assistance of their local Bay Area Food Bank every month. The food drive takes place at 165 Safeway locations throughout the Bay Area, so it is easy for community members to participate and help feed their neighbors in need.
NBC Bay Area and the Bay Area Food Banks will mobilize for one day of food collections at Safeway stores to collect thousands of pounds of much-needed food.
“In addition to providing on-air promotion, we are organizing hundreds of volunteers throughout the Bay Area to encourage shoppers to donate,” said Lance Lew, NBC Bay Area Community Marketing Director. “It is easy to pick up a pre-packed $10 grocery bag that is filled with the foods local families need most. Our goal is to increase awareness about local hunger while also giving community members a convenient way to help out at a critical time.”
Displays at all Safeway stores will be filled with $10 bags that shoppers can purchase and donate to their local food bank. These bags include items such as rice, stuffing, canned vegetables and cranberry sauce. Once collected, the bags will be delivered to food banks before the Thanksgiving holiday.
“We thank NBC Bay Area and Safeway for bringing attention to the severity of local hunger and for creating a simple way for anyone in our community to help a family in need,” said Kathy Jackson, Second Harvest Food Bank CEO. “Bay Area Food Banks are feeding people in every neighborhood and through this drive you can donate to make a difference in the lives of people where you live.”
Additionally, Food Banks across the nation have the chance to earn a financial donation from Kraft Foods. The food banks with the most donated bags per 100 shopper transactions will receive a donation, which can be used to purchase additional food.
If you wish to coordinate a volunteer team (4-8 people) to help collect food at your local Safeway on November 19, please visit www.bayareaproud.com to register. If you cannot participate on November 19, bags will be available for purchase from November 15 through the end of December.
About Bay Area Food Banks:
Bay Area Food Banks is a collaboration of eight local food banks that serve more than 600,000 people in 11 northern California counties each month. Through 1,560 food pantries, children's programs, shelters, soup kitchens, residential programs, and other emergency food providers, Bay Area Food Banks distributes 142 million pounds of food each year. With respect and compassion, the Food Banks serve anyone in need. MEDIA CONTACTS
Alameda County Community Food Bank – Michael Altfest
Food Bank of Contra Costa and Solano – Lisa Sherrill
Redwood Empire Food Bank (Sonoma County
San Francisco Food Bank & Marin Food Bank –
Second Harvest Food Bank of Santa Clara and San Mateo Counties
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